With a growing client base and a steady stream of referrals, Erin wanted a brand that felt professional and timeless — without losing the cozy, family-first spirit behind her work. Her focus on redesigning older St. Louis-area homes with intention and functionality meant the visuals needed to reflect that balance of character and clarity.

We developed a custom logo suite and visual identity that felt polished but not overly trendy, then built a Squarespace site to showcase her portfolio, service structure, and client experience. We also captured brand photography in a recently completed project — including headshots, in-action lifestyle shots, and design details that speak to her style and process.

The final brand reflects Erin’s calm confidence and personal approach. The new site helps her communicate her process clearly, attract ideal clients, and stand out in a saturated design market — all while staying true to her roots and reputation.