Chelsea wanted a brand that felt distinctly hers — professional, energetic, and true to the way she shows up in life and leadership. With a strong local following and a natural presence on stage and in community spaces, she needed a platform to support her speaking engagements, collaborations, and personal initiatives.

In partnership with Halcon Marketing Solutions, who led brand strategy and messaging, I designed the visual identity, built the Squarespace website, and captured brand photography to bring it all together. The shoot focused on personality, presence, and connection — creating scroll-worthy images that feel confident, fun, and authentic.

The final brand is bright, bold, and unmistakably Chelsea. With a clean, flexible website and a cohesive visual presence, she now has a solid foundation for expanding her personal brand, pursuing speaking opportunities, and continuing to grow her impact on and offline.