Properly Spaced
BRAND DESIGN | BRAND PHOTOGRAPHY | SQUARESPACE SITE
Project Scope
Properly Spaced is a professional organizing brand that needed a clean, polished presence to match the calm clarity they bring to their clients’ homes.
We worked together on branding, website design, and custom photography to pull it all together.
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Ashley founded Properly Spaced to help busy women reclaim order in their homes and routines. She wanted a brand that felt elevated yet approachable — the kind of presence that inspires confidence and calm, not overwhelm.
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We created a full visual identity including logo suite, color palette, and typography, followed by a custom Squarespace website that clearly outlines her services. I also photographed Ashley on-location to showcase real-life organizing and lifestyle imagery.
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The finished brand feels clear, trustworthy, and aligned with Ashley’s personality and clientele. She launched confidently with a cohesive visual presence that supports her growth and reflects the high-touch nature of her work.
Since rebranding with Jen, I have had been presented with so many more opportunities. I feel more confident in my business because of how polished my brand and website are.
Ashley | Properly Spaced Organization Co.